The Internet search giant today plans to introduce a system for runningGoogle has leaped a great step towards lowering its risk of relying majorly on revenues originating from contextual advertisments.
TV-style commercials as it tries to capitalize on a fast-growing
segment of online advertising.
Entertainment companies such as 20th Century Fox and Paramount Classics have been testing the service with trailers for TV show DVDs and film releases, and General Motors Corp. has been promoting its Pontiac G6.
The commercials will appear as static Web ads, but with a small video player. Clicking the play button will start the video playing in the ad box. An advertiser won't pay for the ad unless the viewer clicks through to its website. If consumers fail to click on the ad, Google's system will replace it with another, more relevant ad.
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Update: Google announced here and put a post there with saying that the video ads are to be shown in one of the three ad formats: 300x250 Medium Rectangle, 336x280 Large Rectangle, or 250x250 Square for adsense publisher.
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