College Students Preferred iPods Than Beer

A college student market research study conducted by Student Monitor revealed:

Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" - more than any other item in a list that also included text messaging, bar hopping and downloading music.

In the year-ago study, only 59 percent of students named the iPod as "in," putting the gadget well below alcohol-related activities.

This year, drinking beer and Facebook.com, a social networking Website, were tied for second most popular, with 71 percent of the students identifying them as "in."

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Tags: ipod, beer, drinking, alcohol, college student, market research, undergraduate, apple