Saturday, August 30, 2008

Attention! AdSense Ads Below Blog Post Title Violates TOS, Unless You Put Advertisement or Sponsored Links Indicator

Google adsense logo

Most bloggers, including myself, are quite enjoying the revenue originating from the Adsense ads put just below the title of every blog post, because that area is most visible to a visitor thus attracts the clicks.

Maybe now one has to pay attention to this matter, the webmasters at Quickonlinetips.com revealed that they had received an email from Google Adsense support team and were informed to do a little bit modification.

Back in this March, Meridith Major of AdSense Publisher Support clarified on Inside Adsense, saying "ads shouldn't be placed under titles such as “Dallas Business Opportunities” or “Today's Hot Deals”. Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content." Apparently, these guidelines are not clear enough.

Google's email to Quickonlinetips.com made a further clarification. It said the title can still mislead visitors to click thus clearly required them to label the Google ads with text other than 'sponsored links’ or ‘advertisements’.

Needless to say, putting such word(s) may lead to less clicks. But to fully comply with Google Adsense's Terms of Services, Quikonlinetips add an word of advertisements right above their ads.

In the reality, a lot of blogs with huge traffics, such as some of my favorite sites--Neatorama, Popcrunch, all apply a Google ads unit right below their blog posts without indicating it is an advertisement. I'm just curious why Google Adsense Team not to make a statement on their official blog, rather email to the individual webmaster?

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